Security and Convenience Enrich CX
With a daily increase in data breaches, implementing proper security measures is essential. Most companies think of security tools purely from a protection standpoint, without fully understanding the impact it has on CX.
Recent data from Semafone's Omnichannel Payments Consumer Trust Survey found that only 21 percent of respondents feel most secure shopping online compared to in-store. As more consumers continue to shop online out of convenience and necessity, it’s imperative that retailers prioritize their digital business strategies to provide a secure, frictionless CX.
