Why switching on webchat payments is a win for your brand
The secret sauce to your digital transformation lies in two words: omnichannel payments. Providing seamless automated payments through your digital channels will give your customers the power of choice; empowering them with secure, fast and easy payment options.
As more customers choose to engage with brands via chat, it’s logical that they should be able to make purchases, pay bills, and complete payments through the same chat channel rather than being redirecting to a webpage or making a call. Whether your chat streams are handled by a live agent or an AI-powered chatbot – or a combination of both – here are six reasons why you should prioritize embedded payment links in your chat capabilities:
- Seamless CX
By offering in-chat payments, customers can make purchases and payments without ever having to leave the chat and switch to a different application or channel. This creates both a convenient and frictionless payment experience that boosts customer satisfaction - Improved conversion rates
By removing the need for your customers to navigate to a separate channel to make a payment, you’re able to experience reduced drop-offs in the payment process, leading to higher conversion rates and increased sales. This also lowers business costs by minimizing channel switching and reducing the load on call-taking agents - Instant payment confirmation
With status updates in real time, your customers can receive immediate payment notifications and receipts when they make payments in your chat interface - Enhanced analytics and insights
By enabling payments within your chat capabilities, your brand is empowered to unlock valuable data and insights on customer payment behavior to help identify trends, optimize payment processes, and make informed business decisions - Streamlined support and issue resolution
If your customers have a payment-related question or issue, they can directly communicate with your agents or AI chatbot in the digital conversation, enabling quicker response times, more efficient issue resolution, and improved customer support - Multi-device accessibility
Your customers are empowered to make payments from various devices. Whether they’re on their desktop or mobile, they can conveniently complete their in-chat payments at home, work, or on the go
Live chat payments: better for your customers, better for your organization
The data is clear: live chat drives customer loyalty and sales. 52% of customers are more likely to remain loyal to a company that offers live chat support, and 38% of customers are more likely to buy from a company if they offer live chat support.
If we go a level deeper, switching on payments in your live chat streams has immense potential to impact your bottom line. Did you know: 79% of businesses say that providing live chat features positively affects their sales, revenue, and customer loyalty. And on average, live chat results in a 48% surge in revenue per chat hour and a 40% increase in conversion rate.
On top of the impact live chat payments can make on your bottom line, in-chat payments also greatly improve the live agent experience. When customers are given the option to pay by link directly in a digital conversation, your agents have live visibility throughout every stage of each transaction. This insight empowers your agents to work with greater efficiency and productivity while they follow every step of the payment process to deliver superior CX.
AI-chatbot payments: enable 24/7 payment capabilities
AI-chatbots and virtual assistants are changing the way customers and businesses interact – they can enhance your CX by assisting your customers 24/7 to deliver information that make it easy to get recommendations and advice on increasingly complex products and services. While AI chatbots have the capability to answer FAQs, resolve customer complaints, or book appointments with sales teams or customer support representatives, your AI-chatbots can also be a vital part of the digital payment journey.
These dynamic AI-chatbots are capable of handling secure payment transactions on the go, at any time of day – paving the way to more automated and predictable revenue collections for your brand. The opportunity is growing exponentially, with worldwide spending on chatbots set to increase by a whopping 470% over 5 years, growing to $72 billion USD by 2028.
AI chatbots help to increase sales, boost brand loyalty, and cut operational costs, all while freeing up your customer support agents to focus on the activities that will have the biggest impact. And with the opportunity to reduce your customer service costs by up to 30%, enabling your AI-chatbot with secure payment links is an opportunity you can’t afford to pass up.
Descope your live agents and your AI-chatbots from PCI DSS compliance
While chatbots and voicebots can manage complex customer interactions, entrusting them with sensitive payment information is challenging and brings your entire environment into PCI DSS scope. Sycurio.Digital solves this problem by never allowing any payment card data to ever enter your organization, descoping both your live agents and AI chatbot environment. This allows your business to securely and easily handle payments directly in your chat application 24/7 – securing customer peace of mind and removing the need for them to switch channels to make a secure payment.
Give your customers the power of choice with chat payments
In today’s rapidly-evolving digital landscape, customers expect quick, seamless online transactions in their preferred channels. With Sycurio.Digital, your brand can offer customers more choice and flexibility in omnichannel payments, ensuring secure transactions no matter where or how they make purchases.
Spin up payments in chat… within hours
Sycurio.Digital payment links can be deployed in your chat interface within hours, via our robust API or by using our plug-and-play payment link generator. You can choose to automate, embed, or paste the payment link into your chat solution. When a customer begins the payment journey while interacting with one of your live agents or AI-powered chatbot, they’ll be presented with a payment link directly in the chat. The customer then follows the link to your Sycurio payment capture page and enters their payment details. Sycurio then confirms the transaction has been completed and sends the confirmations.
Our secure payment links enable your customers to complete transactions directly within your chat applications using payment cards, digital payment wallet options such as Apple Pay, Google Pay, and PayPal; instant bank-to-bank transfers; and tokenization services. Sycurio.Digital payment links provide a convenient, fast, secure, and flexible payment solution without interrupting the digital conversation.
Empower your brand and enhance customer experiences with Sycurio.Digital – the future of seamless, secure chat payments.