Despite lockdown restrictions, Pancreatic Cancer UK has been able to continue its fundraising activities and preserve the personal connections that make it easier to serve supporters better.
“Having the ability to maintain a voice-based relationship with our donors is very important to us,” says Anne. “Alongside developing a rapport with everyone that gets in contact, these conversations enable us to build a deeper picture of what’s motivating each individual to donate to the cause – which means we can send them information that keeps them updated on areas most relevant to their interests.”
Despite all the challenges, Sycurio.Digital has made it possible for the charity to seamlessly continue its fundraising activities in a PCI DSS compliant way, even though the charity’s team is working from home. Ultra-flexible, with no set up fees, the standalone solution gives the charity a cost- effective way of extending how it takes donation payments.
“With no long-term contracts and a pay-as-you-go usage charging structure, Sycurio’s solution is ideal for charities like us that need to minimize the administration costs associated with handling donations. Plus, the solution is scalable enough to cope with any peaks in demand generated by the fundraising campaigns and events we run throughout the year,” explains Anne.
Thanks to Sycurio, the team will be able to continue operating its flexible new remote working model for the foreseeable future. Plus, the team is investigating ways to extend how it uses the solution and make it even simpler and easier for people to give in the future. One such option includes incorporating QR codes into direct mail letters that, when scanned, will take recipients direct to a personalized secure payment link.
“This year, our supporters have rallied and come together as never before – hosting online events, alongside virtual fundraising to increase awareness and raise vital funds – despite lockdowns and tier restrictions. The least that we could do was ensure we had everything in place to enable us to securely continue to accept donations – no matter wherein the UK our teams found themselves having to work,” concludes Anne.
