Womens Wear Daily on secure payments through social media

On Tuesday, massive commerce platform Shopify announced that it’s expanding its Shop Pay payment tool to all merchants selling on Facebook and Instagram.

Shopify describes the feature as “accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so that they can complete their transaction faster the next time they are directed to the Shopify checkout.” While brands such as Allbirds, Kith, Beyond Yoga, Loeffler Randall and others already use the feature, the integration marks Shop Pay’s initial foray beyond Shopify’s borders and into broader social commerce.